REDESIGNING PRINT NEWSPAPER

In the spring and summer of 2012, I spearheaded a redesign process, along with the editor in chief, that reimagined and revamped the look, flow, and content design of The Phoenix newspaper.

The Phoenix is Swarthmore College’s print and online newspaper since 1881. I was Editor-in-Chief in 2011 and served as Managing Editor in 2012. For over 10 years prior, the newspaper's design and function mimicked a large print magazine, which ended — The Phoenix is Swarthmore College’s print and online newspaper since 1881. I was Editor-in-Chief in 2011 and served as Managing Editor in 2012. For over 10 years prior, the newspaper's design and function mimicked a large print magazine, which ended up looking staid and unsophisticated.

After multiple interviews with editors, artists, and advisers, and editorial and design meetings, we identified our goals of a clean design that evoked the experience of a newspaper like the New York Times and providing above-the-fold real estate for — After multiple interviews with editors, artists, and advisers, and editorial and design meetings, we identified our goals of a clean design that evoked the experience of a newspaper like the New York Times and providing above-the-fold real estate for major stories or images. Through multiple design sketches and template iterations, our team launched the elevated print paper in fall 2012 that received rave reviews and feedback.

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